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Gov2.0 Award for Public Diplomacy Division
March 11, 2011

The Public Diplomacy Division of the Ministry of External Affairs was on Friday given the prestigious Gov2.in Award- 2011 by Governance Now magazine for exceptional achievement in Gov2.0 and for being the first central Ministry to propagate and use social media extensively. Other recipients were Municipal Corporation of Delhi(MCD), Delhi Traffic Police(DTP), India Post, Census India 2011 & Planning Commission 12th Plan.

The event was held in the evening of Friday, March 11 at the Hotel Le Meridien, New Delhi.

Gov2.0 forum was launched by Governance Now on this occasion which was inaugurated by Honourable Minister of IT and Communications, Shri Kapil Sibal.Minister Speaking on the occasion he said - ' Social media platforms are transformational and should be used to facilitate governance though some time is needed for teledensity to improve in rural areas but eventually the mobile revolution will power gov 2.0 there.'

Initiated by Governance Now magazine in 2011, the Gov2.in Awards aim to recognize the pioneers in the Government organizations for the use of social media tools for creating interactive platforms for improving citizen service delivery.

It is also awarded for promoting use of social media by the government.Governance Now magazine successfully highlights issues related to governance and public policy.

Speaking at a panel discussion in the morning session, Joint Secretary Navdeep Suri said, "The Public Diplomacy division is using social media to communicate more effectively with diverse constituencies, to receive feedback in a way that makes the Ministry of External Affairs more responsive to citizen concerns and to build global communities of friends of India. Effective use of Twitter during the evacuation of our nationals from Libya by Foreign Secretary Nirupama Rao and by PD division has received an extremely positive response."

Some sample tweets-

AnshulGupta_ Anshul Gupta
@IndianDiplomacy Laudable efforts to keep communication channels updated using internet as well

manishkbaid Manish Baid @
@IndianDiplomacyOne of the most efficient rescue operations ever...Pls send congratulations to entire team..Great leadership by @ForeignSecNRao

Public diplomacy division seeks to engage citizens and global audiences more effectively on issues related to foreign policy and advance India's conversations with the world.

Since July 2010, the division has launched a series of digital diplomacy initiatives that have made it one of the first Government of India organisations to tap into the potential offered by social media and Web 2.0 tools.

These include (a) A Twitter page (www.twitter.com/indiandiplomacy) that has already acquired close to 7000 followers and provides regular information and updates on foreign policy issues

(b) A YouTube channel (www.youtube.com/indiandiplomacy) that hosts more than 50 documentary films on various subject and has recieved over 19000 hits

(c) Separate Facebook communities for IndianDiplomacy(www.facebook.com/indiandiplomacy) that flags upcoming events and shares information on a range of foreign policy related issues, Indian Technical & Economic Cooperation (ITEC) (www.facebook.com/ITECNetwork) & India Perspectives magazine (www.facebook.com/IndiaPerspectives)

(d) A blogspot account (www.indiandiplomacy.blogspot.com) that provides a platform for discussing issues raised in the popular MEA Distinguished Lecture Series on India's foreign policy

(e) Accounts on online publishing sites like Issuu and Scribd to make the ministry's flagship India Perspectives magazine accessible to the online community;

(f) A new website (www.indiandiplomacy.in) that, inter alia, seeks to build a positive narrative about India in terms of its development partnerships with various countries, about the reach and impact of India's soft power and about activities of India's diplomatic missions.

The award was received by Under Secretary Abhay Kumar, who handles digital diplomacy at the Public Diplomacy Division, MEA, on behalf of the Division.